| １． |
授業の概要（ねらい） |
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In this class, we will learn about marketing, an important factor for corporate activities and customer relations.
We will introduce the basic knowledge and framework of marketing, such as market opportunity and Marketing Mix, using real-world examples to deepen understanding.
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| ２． |
授業の到達目標 |
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The goal of this class is to have you understand the basics of marketing so that you will be able to analyze corporate activities from a marketing perspective.
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| ３． |
成績評価の方法および基準 |
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Attendance, Report and Presentation, Class Participation
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| ４． |
教科書・参考書 |
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『Marketing Management: An Asian Perspective』Philip Kotler
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| ５． |
準備学修の内容 |
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Students are to read every chapter of the textbook and prepare a small note (summary and comments) for class presentation and discussion. By so doing, the students will learn and deepen their practical marketing skills through the interactive discussions and presentations among them.
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| ６． |
その他履修上の注意事項 |
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By learning marketing in this course, you will learn crucial clues to your success in life.
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| ７． |
各回の授業内容 |
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| 【第１回】 | | Orientation and guidance about the course | | 【第２回】 | | Analyzing Business Markets 1 | | 【第３回】 | | Analyzing Business Markets 2 | | 【第４回】 | | Identifying Market Segments and Targets 1 | | 【第５回】 | | Identifying Market Segments and Targets 2 | | 【第６回】 | | Creating Brand Equity 1 | | 【第７回】 | | Creating Brand Equity 2 | | 【第８回】 | | Crafting the Brand Positioning 1 | | 【第９回】 | | Crafting the Brand Positioning 2 | | 【第10回】 | | Competitive Dynamics 1 | | 【第11回】 | | Competitive Dynamics 2 | | 【第12回】 | | Setting Product Strategy 1 | | 【第13回】 | | Setting Product Strategy 2 | | 【第14回】 | | Final presentation by the students 1 | | 【第15回】 | | Final presentation by the students 2 |
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