Marketing-Introduction |
ARAI, Yoshio |
|
|
【Regional Economics･2nd semester】
19-1-1403-5194 |
| １． |
Outline |
|
Basic concepts of marketing will be introduced. Case studies on marketing analyses focusing on regional economic activities will be also introduced.
|
| ２． |
Objectives |
|
The students will obtain an essential knowledge of marketing activities and will understand how to apply the marketing approach for various regional issues.
|
| ３． |
Grading Policy |
|
Term examination (60%), short tests, short reports, discussions in the class (40% in total).
|
| ４． |
Textbook and Reference |
|
Handouts will be distributed. The reference materials will be indicated in the class.
|
| ５． |
Requirements (Assignments) |
|
Reading the reference books indicated in the class will be requested. To collect the reference materials such as books, papers, and reports about the histories and the situations of the regions focused in the class will help to understand the lectures.
|
| ６． |
Note |
|
To read news papers carefully everyday will be helpful.
|
| ７． |
Schedule |
|
| １. Orientation |
| ２. The birth and development of marketing |
| ３. "4P" of marketing |
| ４. Marketing segmentation and positioning |
| ５. Marketing of products (1): Development of products and branding |
| ６. Marketing of products (2): Diffusion process of products and marketing |
| ７. Marketing of pricing: Product line, product life cycle and pricing |
| ８. Marketing promotion: Advertising and sales promotion |
| ９. Marketing of distribution (1): Distribution systems in Japanese style |
| 10. Marketing of distribution (2): Networking of distribution companies and the distribution revolution |
11. International marketing: Cases of export industries
|
| 12. Marketing of region (1): Cases of specialties in less-favored areas |
| 13. Marketing of region (2): Cases of developments in metropolises |
| 14. Marketing of region (3): Cases of developments of local cities |
| 15. Conclusion |
|
| １． |
Outline |
|
Basic concepts of marketing will be introduced. Case studies on marketing analyses focusing on regional economic activities will be also introduced.
|
| ２． |
Objectives |
|
The students will obtain an essential knowledge of marketing activities and will understand how to apply the marketing approach for various regional issues.
|
| ３． |
Grading Policy |
|
Term examination (60%), short tests, short reports, discussions in the class (40% in total).
|
| ４． |
Textbook and Reference |
|
Handouts will be distributed. The reference materials will be indicated in the class.
|
| ５． |
Requirements (Assignments) |
|
Reading the reference books indicated in the class will be requested. To collect the reference materials such as books, papers, and reports about the histories and the situations of the regions focused in the class will help to understand the lectures.
|
| ６． |
Note |
|
To read news papers carefully everyday will be helpful.
|
| ７． |
Schedule |
|
| １. Orientation |
| ２. The birth and development of marketing |
| ３. "4P" of marketing |
| ４. Marketing segmentation and positioning |
| ５. Marketing of products (1): Development of products and branding |
| ６. Marketing of products (2): Diffusion process of products and marketing |
| ７. Marketing of pricing: Product line, product life cycle and pricing |
| ８. Marketing promotion: Advertising and sales promotion |
| ９. Marketing of distribution (1): Distribution systems in Japanese style |
| 10. Marketing of distribution (2): Networking of distribution companies and the distribution revolution |
11. International marketing: Cases of export industries
|
| 12. Marketing of region (1): Cases of specialties in less-favored areas |
| 13. Marketing of region (2): Cases of developments in metropolises |
| 14. Marketing of region (3): Cases of developments of local cities |
| 15. Conclusion |
|
|