| １． |
授業の概要（ねらい） |
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This course is designed for the TAEP students and lectured in English.
The objectives of this course are to learn both the basic and the advanced marketing principles and concepts of modern marketing.
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| ２． |
授業の到達目標 |
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In the spring semester, using the famous textbook, "Marketing Management" by Dr. Philip Kotler, which is called as "Bible of Marketing", we are to acquire the basic elements and framework of marketing practices.
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| ３． |
成績評価の方法および基準 |
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Attendance, Report and Presentation, Class Participation
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| ４． |
教科書・参考書 |
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『A Framework for Marketing Management』(Philip Kotler)
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| ５． |
準備学修の内容 |
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Students are to read every chapter of the textbook and prepare a small note (summary and comments) for class presentation and discussion. By so doing, the students will learn and deepen their practical marketing skills through the interactive discussions and presentations among them guided and coordinated by the instructor.
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| ６． |
その他履修上の注意事項 |
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“Marketing” is generally regarded as “life” or “society” itself.
By learning marketing in this course, you will learn crucial clues to your success in life.
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| ７． |
各回の授業内容 |
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| 【第１回】 | | Orientation and guidance about the course | | 【第２回】 | | Scope and Concept of Marketing, | | 【第３回】 | | Marketing Strategies and Research, Analysis | | 【第４回】 | | Customer Relationship, Consumers and Business | | 【第５回】 | | Customer Relationship, Consumers and Business | | 【第６回】 | | Strategic Brand Management | | 【第７回】 | | Strategic Brand Management | | 【第８回】 | | Value Creation | | 【第９回】 | | Value Creation | | 【第10回】 | | Value Delivery | | 【第11回】 | | Value Delivery | | 【第12回】 | | Value Communication | | 【第13回】 | | Value Communication | | 【第14回】 | | Managing the Marketing Organization for Long -Term Success | | 【第15回】 | | Final presentation by the students about their leaning and empowerment |
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