| １． |
授業の概要（ねらい） |
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This course is designed for the TAEP students and lectured in English.
The objectives of this course are to learn both the basic and the advanced marketing principles and concepts of modern marketing.
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| ２． |
授業の到達目標 |
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In the Autumn semester, in the advanced course, using the new and distinguished textbook, "Marketing for Competitiveness: Asia to the world" by Dr.Philip Kotler, Dr. Herman Kartajaya and Dr. Den Huan Hool, we will learn and deepen our marketing knowledge and skills
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| ３． |
成績評価の方法および基準 |
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Attendance, Report and Presentation, Class Participation
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| ４． |
教科書・参考書 |
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Marketing for Competitiveness: Asia to the World
Dr.Philip Kotler, Dr. Herman Kartajaya and Dr. Den Huan Hool,
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| ５． |
準備学修の内容 |
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Students are to read every chapter of the textbook and prepare a small note (summary and comments) for class presentation and discussion. By so doing, the students will learn and deepen their practical marketing skills through the interactive discussions and presentations among them guided and coordinated by the instructor.
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| ６． |
その他履修上の注意事項 |
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“Marketing” is generally regarded as “life” or “society” itself.
By learning marketing in this course, you will learn crucial clues to your success in life.
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| ７． |
各回の授業内容 |
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| 【第１回】 | | Summary of the Spring Semester and guidance about the Autumn semester | | 【第２回】 | | The Anatomy of Change in Marketing, | | 【第３回】 | | Technology, Political-legal, Economy and Social Culture, and Market as the Ultimate Driver | | 【第４回】 | | Product-Center Perspective | | 【第５回】 | | Customer- Center Perspective, Digital Consumer | | 【第６回】 | | Human-Centric Perspective | | 【第７回】 | | Being Strategy: From Positioning to Confirmation | | 【第８回】 | | Core Tactic: From Differentiation to Codification | | 【第９回】 | | Value Indicator | | 【第10回】 | | Value Exploration Strategy | | 【第11回】 | | Value Delivery | | 【第12回】 | | Value Engagement Strategy | | 【第13回】 | | Asia’s Local Champions | | 【第14回】 | | Asia’s regional Players and Multinational Corporations | | 【第15回】 | | Final presentation by the students about their leaning and empowerment |
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