Course Description

This course deals with the activities of multinational enterprises (“MNE”), focusing on their practical strategies and operations. It also aims to help students understand the basics of international business. Students are sometimes required to do presentations about the topics in the course.

The topics include
Strategy: Strategic alliances, M&A
Organization: structure, control systems, culture
Global production, outsourcing, logistics, R&D
Global marketing: segmentation, strategies
Global human resource management
Global financial management