Marketing II
TeachersNISHIKAWA, MinamiStaffInfo
Elective, CreditsCompulsory Elective  2 credit [Department of Business Administration]
 Syllabus NumberCME-202

Course Description

Marketing is corporate activities to create and maintain demand for goods and services. Marketing I explained the basic framework of marketing management. In developing a marketing plan, it is necessary to understand consumers and competitors through analysis of market environment. This lecture focuses on the framework for analyzing competition and consumer behavior.