Course Description

This course deals with the activities of multinational enterprises (“MNE”), focusing on their practical strategies and operations. It also aims to help students understand the basics of international business. Students are sometimes requested to make presentations in classes regarding the topics in this course.

The topics include
Entry strategy, Strategic alliances, M&A
Business strategy,
Organization: structure, control systems, culture
Global Marketing, Research & Development,
Global human resource management,
Case study