Teachers | NISHIKAWA, MinamiStaffInfo | |
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Elective, Credits | Elective 2 credit [Department of Business Administration] | |
Syllabus Number | CME-202 |
Marketing is corporate activities to create and maintain demand for goods and services. Marketing I explained the basic framework of marketing management. In developing a marketing plan, it is necessary to understand consumers and competitors through analysis of market environment. This lecture focuses on the framework for analyzing competition and consumer behavior.