担当者 | 赤木 徳顕教員紹介 | |
---|---|---|
単位・開講先 | 選択 2単位 [国際経済学科] | |
科目ナンバリング | CME-204 |
In this class, we will learn about basics and framework of marketing, an important factor for corporate to sell their products.
As the behavior of “customer” changes along with the time, we will try to learn how digital circumstance of now a days affect how we market customer.
The goal of this class is to have you understand the basics of marketing so that you will be able to analyze corporate activities from a marketing perspective.
Final test(40%), Attendance, Class Participation(60%)
種別 | 書名 | 著者・編者 | 発行所 |
---|---|---|---|
教科書 | Marketing 4.0 : Moving from Traditional to Digital HRD | Kotler, Philip/Kartajaya, Hermawan | Wiley |
参考文献 |
Students are encouraged to survey examples given in the class buy using internet and etc.
The course plan may be changed by reflecting the progress of class. By learning marketing in this course, you will learn crucial clues to your success in life.
回 | 授業内容 |
---|---|
第1回 | Orientation and guidance about the course |
第2回 | Marketing management |
第3回 | Plan, Do, Check, Action cycle |
第4回 | Marketing strategy |
第5回 | Marketing planning process |
第6回 | Marketing research |
第7回 | Content marketing I |
第8回 | Content marketing II |
第9回 | Customer engagement |
第10回 | Customer relation management |
第11回 | Customer Journey |
第12回 | Internet vs. bricks and mortar |
第13回 | Omni channel strategy |
第14回 | Marketing evaluation |
第15回 | Wrap up |