産業実務演習Ⅲ(Business Management and PracticeⅢ)
担当者関根  勇教員紹介
単位・開講先選択必修  2単位 [経営学科]
科目ナンバリングMAN-213

授業の概要(ねらい)

This course is designed for students to learn an introduction to financial statement analysis and strategy & business model formation. Firstly, we will learn basic structure of financial statements and frameworks of strategies & business models. Secondly, to be practical, we will explore how strategies and business models affect major companies' financial performance through case studies of GAFA (Google, Apple, Facebook, Amazon.com) companies. The final goal is to analize your selected favorite company's financial position, and propose your strategic recommendations.

授業の到達目標

① Learn how to read between lines of financial statements
② Understand financial ratios as a measurement of financial position
➂ Afford to explain how business models affect ICT companies' financial performance

成績評価の方法および基準

Class participation (30%)
Drill submission (20%)
Final report submission (50%)

教科書・参考文献

種別書名著者・編者発行所
教科書Financial StatementsThomas R. IttelsonCareer Press, 2009
教科書Business Model GenerationAlexander Osterwalder & Yves PigneurWiley, 2010
教科書Compatitive StrategyMichael E. PorterFree Press, 1980
参考文献

準備学修の内容

Necessary copies of the above textbooks to be distributed in the class
Please review all materials uploaded in the LMS before and after the class

その他履修上の注意事項

Your vigorous class participation is highly appreciated.

授業内容

授業内容
第1回Introduction: Course briefing and guide to financial analysis
第2回Structure and vocabulary of financial statements①
第3回Structure and vocabulary of financial statements②
第4回Basics of financial statement analysis: Profitability analysis
第5回Basics of financial statement analysis: Financial soundness analysis
第6回Basics of financial statement analysis: Equity and market value analysis
第7回Basics of strategic frameworks: SWOT and 5 force analysis
第8回Basics of business models: Business model canvas and major business models
第9回Basics of business models: Business models deployed by Mega ICT companies
第10回Case study: Financial analysis of Apple INC. and its business models
第11回Case study: Financial analysis of Alphabet INC. (Google) and its business models
第12回Case study: Financial analysis of Amazon.com and its business models
第13回Case study: Financial analysis of Facebook INC. and its business models
第14回Final report submission and Summary of ICT industry's financial analysis
第15回Review of submitted reports and comprehensive summary