|単位・開講先||選択 2単位 [経済学科]|
In this class, we will learn about basics and framework of marketing, an important factor for corporate to sell their products.
As the behavior of “customer” changes along with the time, we will try to learn how digital circumstance of now a days affect how we market customer.
The goal of this class is to have you understand the basics of marketing, so that you will be able to analyze corporate activities from a marketing perspective.
Final test(40%), Attendance, Class Participation(60%)
|教科書||Marketing 4.0 : Moving from Traditional to Digital HRD||Kotler, Philip/Kartajaya, Hermawan||Wiley|
Students are encouraged to survey examples given in the class buy using internet and etc.
The course plan may be changed by reflecting the progress of class. By learning marketing in this course, you will learn crucial clues to your success in life.
|第1回||Orientation and guidance about the course|
|第3回||Plan, Do, Check, Action cycle|
|第5回||Marketing planning process|
|第8回||Omni channel strategy|
|第10回||Customer relationship management|
|第11回||What is customer journey?|
|第12回||Customer journey workshop|
|第13回||Productivity metrics and industry archetypes|