|単位・開講先||選択 2単位 [経営学科]|
In this class, we will learn about basics and framework of marketing, an important factor for corporate to sell their products.
As the behavior of “customer” changes along with the time, we will try to learn how digital circumstance of now a days affect how we market customer.
The goal of this class is to have you understand the basics of marketing, so that you will be able to analyze corporate activities from a marketing perspective.
Final test(40%), Attendance, Class Participation(60%)
|教科書||Marketing 4.0 : Moving from Traditional to Digital HRD||Kotler, Philip/Kartajaya, Hermawan||Wiley|
Students are encouraged to survey examples given in the class buy using internet and etc.
The course plan may be changed by reflecting the progress of class. By learning marketing in this course, you will learn crucial clues to your success in life.
|第1回||Orientation: What is marketing?|
|第2回||Positioning Analysis and 3C|
|第3回||Marketing process and mix|
|第10回||Promotion and commercial|
|第12回||Supply chain management|
|第13回||Looking into future|
|第14回||How could we read Marketing 4.0|