国際経営論Ⅲ(International ManagementⅢ)
担当者瀬藤 芳哉教員紹介
単位・開講先選択  2単位 [経営学科]
科目ナンバリングMAN-317

授業の概要(ねらい)

 この講義は英語で行います。
 Globalization has developed rapidly and widely and enterprises not only of developed countries but also developing countries are engaged in foreign direct investments, global marketing and sales, global production system, research and development and so on. Many enterprises are taking advantage of the situation. They operate more globally than before and succeed in reaping profits. At the same time, however, they face new challenges and need to address various issues. This course mainly deals with global environment surrounding multinational enterprises (“MNE”s) and their operations, their background and history and their challenges.

授業の到達目標

To understand global environment surrounding MNEs and their operations, their background and history.
To understand and be able to explain the basic theory of international business management.

成績評価の方法および基準

Final exam; 40%, Mid-term exam: 30%, Class participation, including report and/or presentation; 30%

教科書・参考文献

種別書名著者・編者発行所
教科書No specific textbook
参考文献International Business: Competing in the Global Marketplace, 13th editionCharles W.L. Hill McGraw-Hill Education

準備学修の内容

Reading the materials distributed in the classes.
Students are encouraged to learn various examples of MNEs through newspapers, books, internet, etc.

その他履修上の注意事項

To the extent possible students are expected to give a presentation during the semester.
The lecture on Corporate Social Responsibilities will be given by online lecture through LMS.

授業内容

授業内容
第1回 Introduction, Globalization of business
第2回 Globalization, Recent developments, Political economy
第3回 National Differences in Economic Development
第4回 National Differences in Culture
第5回 Presentations by students
第6回 Global business and Ethics; Corporate Social Responsibilities  (Online lecture through LMS)
第7回 Foreign direct investment (1)
第8回 Mid-term wrap up
第9回 Foreign direct investment (2)
第10回 Foreign direct investment, theories
第11回 Global marketing: Globalization of markets, segmentation
第12回 Global marketing: Strategies
第13回 Global marketing: cases
第14回 Research & Development
第15回 Wrap up