授業の概要（ねらい）

This course is designed for students to learn a basics of financial statement analysis as well as major management analysis such as SWOT, 5 force analysis and business model canvas. Firstly, we will learn basic structure of financial statements and major financial ratios to measure financial performance. Secondly, to be practical, we will explore how competitive strategies and business models affect major companies’ financial performance through case studies of GAFAM (AAAMM) and Next GAFAM companies such as Tesla in the Automobile Industry. The final goal is to select your favorite company, conduct various corporate analysis, and propose strategic recommendations what if you were CEO of the company.

授業の到達目標

①　Learn how to read financial statements between the lines
②　Understand financial ratios as a measurement of financial performance
③　Learn how to utilize SWOT, 5 force analysis and business model canvas to strategize them for future growth
④　Afford to explain how competitive strategies and business models affect companies’ financial performance

成績評価の方法および基準

Class participation and contribution (30%)
Drill submission (20%)
Final report submission (50%)

教科書・参考文献

準備学修の内容

All materials uploaded in the LMS to be reviewed before and after the class

その他履修上の注意事項

Your vigorous class participation is highly appreciated.

授業内容