Local MarketingⅡ
TeachersARAI, Yoshio
Grade, SemesterYear 2 2nd semest [Department of Regional Economics, Faculty of Economics]
Categorycourse of local/regional societies/communities and industries
Elective, CreditsElective 2credit
 Syllabus Number8C207

Course Description

The relation between tourism and economy will be analyzed examining what tourism has been developed and how it has evolved in the societal and economical changes of Japan. In addition, the conditions of tourism to contribute the regional economy will be discussed focusing the recent cases in Japan. This class relates to DP1.

Course Objectives

The students will get an essential knowledge to understand the relation between tourism and regional economy from the history of tourism and case studies.

Grading Policy

Midterm and Term examination (60%), short tests, short reports, discussions in the class (40% in total).

Textbook and Reference

KindTitleAuthorPublisher
TextbookHandouts will be distributed.
ReferencesThe reference materials will be indicated in the class.

Requirements(Assignments)

To collect the reference materials as books, papers and reports about the histories and the situations of the regions focused in the class will help to understand the lectures.
Use of the Internet will be useful to collect information about various cases.

Note

Schedule

1Orientation
2Recent trends of the tourism in Japan and the world
3Inbound tourists to Japan
4Tourism in Edo-era and Meiji-era
5Tourism in Taisho-era and the early Showa
6The rapid economic growth and tourism
7The era of the Discover Japan
8The dawn of the theme park tourism: Tokyo Disneyland and city tourism
9The circumstances of the resort law: A case of Tomamu Resort
10Midterm exam
11Yufuin: A spontaneous tourism development in a province
12Culture events and tourism: Yufuin Music Festival and Saito Memorial Musical Festival
13Recent trends of Japanese tourism: Food Tourism
14Recent trends of Japanese tourism: Pilgrimages to the holy places of animation movies
15Conclusion