Psychology of the Consumer
TeachersHORITA, YutakaStaffInfo
Elective, CreditsElective  2 credit [Department of Psychology Matriculated before 2018]
 Syllabus NumberSOP-305

Course Description

We go shopping every day. Therefore, consumer behavior is closely related to our daily life.
In this course, we will learn psychological mechanisms behind human decision-making behavior and influence of individuals’ decisions on society. We will also learn knowledge of cognitive science, behavioral economics, and social psychology.