Course Description

This course is the continuation of the course of International Management I. It deals with the activities of multinational enterprises (“MNE”), focusing on their practical strategies and operations. It also aims to help students understand the basics of international business.

The topics include
Strategy: Strategic alliances, M&A
Organization: structure, control systems, culture
Global production, outsourcing, logistics, R&D
Global marketing: segmentation, strategies
Global human resource management